The Experience
What I've Actually Done With It
The first place I applied AI seriously was my own digital marketing agency, Renew Marketing.
We use AI extensively in our operations now — across content production, research, campaign management, data analysis, reporting, and client communication. It has meaningfully changed how we work. What used to take days takes hours. What used to require a junior team member doing repetitive mechanical work now gets handled in minutes. The people on my team spend more of their time on the work that actually requires human judgment — and less on the work that doesn't.
That experience taught me what it actually takes to integrate AI into a real operational environment. Not the highlight-reel version. The full version — including the things that didn't work, the workflows that needed rebuilding, and the team dynamics that needed attention when new tools changed how people did their jobs.
The second experience was more significant.
I've been involved in building an AI-first business from the ground up — participating in the actual architecture of an AI-powered platform for the senior living industry. This isn't a company that added AI features to an existing product. It was designed AI-first from day one.
The platform includes AI-powered virtual agents with full voice capabilities — handling inbound and outbound communication with prospects, answering questions about communities, scheduling tours, gathering qualification information, and depositing everything into a custom CRM. It includes AI-driven marketing operations — SEO, paid advertising, content creation, email marketing, social media — running as an integrated system rather than a collection of disconnected tools.
Building inside that company changed how I think about what AI can do for a business that's willing to design around it intentionally, rather than just bolting it on.
That combination of experiences — agency operator and AI-first company participant — is what I bring to the businesses I work with through AI with Renew.